Philips, Swarovski partner on fashion accessories

Fusing lifestyle, technology and fashion, Royal Dutch Philips (PHG : Philips Electronics N.V.

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8:17pm 03/22/2007



Delayed quote dataAdd to portfolio announced Thursday in a press statement a new partnership with the world famous crystal and jewellery company Swarovski.

The alliance combines Philips leadership in bringing innovative consumer lifestyle electronics products with Swarovski's expertise in creating fashion crystal jewellery and handbags collections to produce meaningful fashionable accessories for women.

Leveraging both companies' strengths, Philips and Swarovski have jointly designed and developed a range of new and unique products that will take technology to a new, fashionable level for women. The Philips and Swarovski alliance will develop new market opportunities for each company by integrating high fashion and technology.

The first fashionable innovations created by Philips and Swarovski are the Active Crystals range of products which will be launched this summer includes sound accessories and storage devices.

A limited collection will be available for a June sneak preview at Colette, the concept store in Paris. The full Philips and Swarovski Active Crystals range will be commercially available in Europe, North America and Asia in department stores/consumer electronics retail and in the Swarovski stores as of August 2007.





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