Swarovsky launches ‘Desires of Ice’

The outstanding Swarovsky crystals recently launched a fashion show with their latest collection entitled “Desires of Ice.” in the elegant spaces of the Paseo Las Mercedes shopping Mall.
The Swarovsky representatives offered welcome words to all their guests and also introduced their new General Manager. Daniel Swarovski, a young man from Bohemia, invented, then patented a machine that cut crystal stones with precision and consistency long time ago. Together with his family, Daniel Swarovski moved to the tiny village of Wattens in the Austrian Tyrol, where his invention was powered by water. So began a lifetime’s journey towards the realization of his shining crystal vision in 1895: The history of Swarovsky crystal; a family company is born. The fashion and jewellery industries are being revolutionized by the quality and quantity of SWAROVSKI’s perfectly cut crystal stones. The small mechanical glass-cutting works in the Tyrol blossoms and thrives throughout the decades, rapidly turning into an international concern, continually improving, expanding, offering a wider array of crystal attractions. The guests enjoyed this unique collection which was definitely a perfect combination of simplicity and elegance.

Anchorage Swarovski Watch

Swarovksi has created a couple of charming watches for winter. The Iceland is designed to be a dress watch and conceals the watch under a crystal-covered lid. The one that caught my eye though was the playful Anchorage watch. The Swiss-made watch has a stainless steel case decorated clear crystal pavé polar bear tracks that move across the mother-of-pearl dial. The strap is in off-white fur and silver-coloured leather trimming. It sells for $285 and would be a fun watch for a snowy day. Full story

Swarovski Beads - Swarovski Star 'Crystalizes' the Start of the Holidays at Rockefeller Center

NEW YORK, Nov. 3 /PRNewswire/ -- Rockefeller Center(R) received major star
power today preparing for the 2005 holiday season when Academy Award(R) winner
Susan Sarandon -- on behalf of the Starlight Starbright Children's Foundation
-- delivered the Swarovski Star via a custom-made sleigh for the 2005
Rockefeller Center(R) tree. The 73rd Annual Tree Lighting takes place
November 30th at 7pm.
Children from Starlight Starbright were on hand to help with the delivery
of the star. A replica of the Swarovski Star will also be on display in
Rockefeller Center(R) to give visitors a chance to see it up close and admire
its size and craftsmanship.
Swarovski has created a special 2005 holiday ornament, sold at Rockefeller
Center(R) and in stores nationwide, that is a replica of the Swarovski star
that reigns on top of the tree. Swarovski is donating more than $100,000 from
sales of this ornament and the other pieces in the 2005 Rockefeller Center(R)
Collection to Starlight Starbright.
"Starlight Starbright is delighted to partner with Swarovski to brighten
the lives of seriously ill children and their families," said Paula Van Ness,
CEO of Starlight Starbright. "More than 15 million children across the
country are suffering from life threatening or chronic illnesses. Our new
partnership helps inspire a sense of hope for their future while bringing
brilliant smiles to their faces today."
The Swarovski star is comprised of 25,000 crystals, with 1 million facets.
It measures 9.5 feet in diameter and is 1.5 feet deep. With a total weight of
550 pounds -- including 300 pounds of crystal panels -- the Swarovski Star is
the largest star ever to grace the tree.
"The holiday season at Rockefeller Center is a symbol of joy and happiness
for children all over the world," said Thomas Madden, Managing Director of
Tishman Speyer Properties, co-owners of Rockefeller Center. "We are thrilled
to work with our partners at Swarovski to support the Starlight Starbright
Children's Foundation and all the good work they do."
A striking combination of art, science and technology, the Swarovski Star
required a team of 15 designers, engineers, crystal makers, lighting
consultants and construction technicians in Austria and New York 12 weeks to
design. The team spent approximately 2,500 hours creating the star and
ensuring that it will sparkle throughout the ever-changing New York City
winter weather.
The Swarovski Star is composed of six outer rays and six smaller inner
rays. The main surfaces of the rays are made of point-mounted safety glass,
the same shatter-proof glass that adorns the facades of New York City
buildings. The crystals are affixed to the inner sides of the glass in a
tight, fish scale-like pattern to ensure maximum brilliance. A highly
polished and reflective metal forms the base of the star.
"I am happy to be a part of this event. Swarovski is donating over
$100,000 to Starlight Starbright -- a nonprofit organization dedicated to
transforming the lives of seriously ill children and their families through
imaginative programs that educate, uplift their spirits, foster a sense of
community and help alleviate the pain and fear of prolonged illness," said
actress Susan Sarandon.