Fashion Rocks again

After the success of the 2003 Fashion Rocks event at London's Royal Albert Hall, Endemol’s Initial, Clear Channel Entertainment, and 3DD are set to collaborate again for Swarovski Fashion Rocks for The Prince’s Trust. The event extravaganza, in aid of youth charity The Prince’s Trust, will be sponsored by Swarovski, a producer of cut crystal stones and will take place in Monaco on October 17 at the Grimaldi Forum.This year, more high profile names from the worlds of music and fashion are set to collaborate in the catwalk presentation. In 2003, Alexander McQueen, Chanel, Christian Dior, Gucci and Prada were all involved with the show with music artists including Beyonce and Robbie Williams.Swarovski Fashion Rocks for The Prince's Trust will be produced and directed by Clear Channel Entertainment and Endemol's Initial. The show is scheduled for broadcast on Channel 4 and will be distributed worldwide by 3DD Entertainment.Dominic Saville, ceo at 3DD, said: "Judging by the success of Fashion Rocks in 2003, Swarovski Fashion Rocks for The Prince’s Trust in Monaco promises an unsurpassable show which will attract huge numbers of viewers around the world."